Hi, I’m Virginia
the Money Coach
I am a mentor to smart women who want to get smart about money, master their relationship with money, attract abundance and finally feel financially secure.

I came to this work through my own experience. I realised I knew nothing about money. Not only did I know nothing, I didn’t want to know anything. I buried my head deep in the sand—that was my favourite position. I thought my husband could manage everything. I was pushing any thoughts of money aside and hoping that the problem would go away.
Big Mistake!

After years climbing the corporate ladder, hitting all the metrics that demonstrated I was a successful woman, I realised that although it looked like I had it all together, I still had zero knowledge about money and I never really felt safe or in control.
After we lost money in an investment I realised there were huge gaps in my understanding of money. I didn’t even know how much super (US 401K) I had or how I could afford to pay for my kids’ university education or how to plan for retirement.
And, so I dived into learning EVERYTHING I could about money, mindset and everything in between and I brought my 20 years of extensive coaching experience to money coaching.
It turns out that a staggering number of women feel exactly the same way I did.
I have taken what I think are the most important and pressing issues and designed two money courses inspired by a coaching mindset.
In the last 5 years I have helped many women completely transform their relationship with money, take charge of their financial future and finally feel free. And this has a ripple effect on everything else in your life.
Unlike many other coaches, you'll find out there - I go beyond the mantras, meditations and fluffy manifestation hacks and I dig deep to help women unearth their buried money beliefs and stories, rewire their mindset and step into abundance.
I designed Money Mojo: Money Mindset Momentum to help you quickly and permanently let go of your stress about money, make more and keep more. I can’t wait to help you inside the mini-course and/or The Money Project Signature Course.
I’m a Certified Money Coach and an International Coach Federation Accredited Coach. I’m not, however, a financial planner—so I’m not qualified to give advice on financial products.
Want Credentials ?
Hey I get it. If you’re anything like my clients then you probably appreciate knowing that I’m not a money coaching fly on the wall, aka an impostor with no credentials or experience.
- Certified Money Coach (CMC)®
- Associate Certified Coach – International Coach Federation 2006
- Certified Master Coach - Behavioural Coaching Institute
- Graduate Core Essentials Coach Training - Corporate Coach U
- Graduate Advanced Coaching - Corporate Coach U
- Accredited Coach - Results Coaching Systems
- Certified MSCEIT Emotional Intelligence Practitioner
- Licensed facilitator of The Coaching Clinic: Coaching Skills for Managers
- Licensed Facilitator: Advanced Coaching Clinic: Essential Conversations for Developing Others


Still reading?
Great! I suggest you get started with the Money Personality Quiz to discover your money archetype.
When I’m not coaching or teaching I love to kick back with a Caprioska or a good Merlot. I love to eat out, especially spicy Asian. My favourite poet is Neruda, in Spanish! I love literature and film in French, Spanish and English.
I am intrigued by the many and various strategies and tools we can use to develop ourselves to shine and sparkle.
My favourite colour is turquoise – which you could probably guess ! You will often find me singing, dancing and painting large abstracts.
You’ll find those art works at www.virginiabakerwoolf.art
Virginia Baker-Woolf

In the end, only three things matter: how much you loved, how gently you lived and how gracefully you let go of things not meant for you.
Buddha
The Baker's Dozen
13 Personal Facts About Virginia:
Sign: Taurus
Enneagram: 8 Disc: Director
Learning Styles: multi modal: Auditory, Visual, Kinesthetic and Spiritual
Most Daring Adventure: Driving up a mountain cliff with a sheer drop in Maui
Favourite Indulgence: Sticky date pudding with lashings of double cream
Game Changers: Coaching and Painting
Mornings: Very strong tea
Aunty Virginia: My 16 nieces and nephews live in Sydney, Alice Springs and London
Birth Order: Second of 6 children with three brothers and two sisters
Family: Children: a girl, Claudia and a son Sam and my husband, Gordon, and I love them to distraction
Favourite hobby: Abstract painting
Favourite drink: A Caprioska or an excellent merlot
Languages: English, fluent Spanish and French that’s a bit rusty