Where Smart Women Come To Get Smart About Money

A 6-week coaching program that helps you align your mindset AND your actions so you can take control of your money and take control of your life.

. . . even if right now the thought of opening a bank statement brings you out in a cold sweat

Yes, Show Me How!

Money coaching with Virginia uncovered my deeply held assumptions about me and my money.  Working with her made me realise that my relationship with money didn’t need to be fixed in the past and that I had control of how I manage my finances now and into the future.

It was an illuminating and empowering process.

Natasha Galea

Does this sound like you?

You're a professional woman, and you've accomplished many things.

You spend your days juggling business, family, creative pursuits and more.

And from the outside, it looks like you've got it ALL figured out.

There's just one problem.

Gaining control of your relationship with money and manifesting more of it can feel a bit like catching a glimpse of yourself in the mirror makeup-free.

Confronting and a little scary

Maybe it goes something like this...

You make a decision to get on top of your money and:

  • You spend the first 30 minutes ignoring the pile of statements on your desk, get distracted by social media and start online shopping instead. 
  • You don't even know where to start. Should you do affirmations, manifestation techniques or get a financial advisor?
  • You long to retire early, invest in your future and finally take that overseas trip you've been dreaming about. But how the heck!
  • If you're completely honest, you're afraid to see where the real money issues lie, as you know you'll have to deal with whatever comes up.

And this lack of security has left you feeling exposed, disempowered and vulnerable.

I want you to know that it's not your fault, and you're not alone.

We've been raised to ignore money, save money, crave money, hoard money & spend money.

But we've never been taught how to truly master it.

And, if right now your relationship status with money is #itscomplicated.

The good news is that you can heal it, transform it and wake up every day feeling like money is your one true love!


The Money Project Program

The only experience that gives you the coaching, the tools and the strategies to take back control of your relationship with money, master your mindset and create a secure financial future

*Disclaimer: This is NOT your typical "course"

Because we all know what happens inside DIY courses, right?

You get left to watch 10 hours of videos, make it 15 minutes in, and find it too overwhelming, so you log out and forget all about it for the next 12 months. 

Yep, more money down the drain!

Let’s cut right to the chase . . . 

✖️ You won’t be showered in money by focusing on manifesting and mantras alone #hardtruth

The only way to become a master at attracting money, keeping money and multiplying money 

is by REVEALING, REWIRING and UPGRADING your money beliefs 

And my unique Money Project 6 step Roadmap helps you do just that

This roadmap will take you through the entire process of healing your relationship with money and learning how to effortlessly attract more money into your life.

Every step supports you with:

Resources, downloads, strategies and coaching to help you put each element into action.

1. Awareness

2. Identity

3. Illuminate

4. Activate

5. Heal

6. Embody

Meet Your Money Master

. . . That's me, Virginia Baker-Woolf and I help smart women master their relationship with money, attract abundance and finally feel financially secure.

And this work means so much to me because I've walked in your shoes.

I spent years climbing the corporate ladder, achieving my goals and ignoring anything to do with money.

I coached professional women on how to get ahead in their careers, command what they are worth, and upgrade their under-earning.

Yet, my own relationship with money was broken, and I felt ashamed to admit that I had no idea what was coming in and what was going out each month!

One day <insert something here that gave you a shock, a fear, a wakeup call>  I knew things had to change. And, so I dived into learning EVERYTHING I could about money and quickly added 'certified money coach' to my extensive list of credentials.

Fast forward to today, and I've helped <insert number of women> completely transform their relationship with money, take charge of their financial future and finally feel free.

Unlike many other coaches, you'll find out there - I go beyond the mantras, meditations and fluffy manifestation hacks and dig deep to help you unearth your buried money beliefs, rewire your mindset and step into abundance.

Join me inside the Money Project, and let me show you how empowering it can be to become smart about money.

I highly recommend The Money Project and working with Virginia as a money coach. When I began working with Virginia I felt I was carrying some very negative beliefs and attitudes about money as well as some old, confusing patterns. Virginia’s coaching was invaluable in helping me resolve my money history, story, patterns and beliefs. I found The Four Core processes extremely helpful to identify my unconscious patterns around money, understand where they came from, heal them and move forward. Thank you Virginia for helping make my dreams of having more clarity and financial freedom become a reality and for your on-going support. The Money Project with Group Money Coaching with Virginia has been a truly excellent investment. I no longer have to manage a panic attack with dealing with money. I couldn’t recommend it highly enough.

— Caroline Ellis - Social Worker

What makes The Money Project Program different from “other” money courses? 

Most programs are a band-aid solution to your broken relationship with money. They only ever teach you 'part' of the solution, focusing on mantras, manifestation, and meditation. As a result, you often wind up back where you started.

The Money Project Program gives you the WHOLE solution and the support to take action. You'll get access to the specific tools you need, coaching to answer your questions and a tight-knit community of like-minded professional women to cheer you on.

I’m a Chartered Accountant so you wouldn’t think that I was the best fit for a course like The Money Project. I found it illuminating and I really got benefit from looking at money as a metaphor for the other parts of my life. I found all the exercises and worksheets really defining and focusing. The best part was that I was so money motivated that I organised my finances so that I could buy a beach holiday house – which is also an investment. I had spent years wanting to do that – The Money Project with weekly group coaching got me there.

Sara Stain Joffe, Chartered Accountant

By the end of this course, you’ll walk away having reprogrammed your mindset around money so that you can attract, keep and create more money with absolute ease 

Flash forward a few weeks from now when you’ll know…

  • Exactly what money stories have been keeping you stuck and how to re-write them to set you free
  • How your unique money archetype is affecting your relationship with money and how to use your archetype to your advantage
  • How to finally let go of shame and secrecy around money and at long last become comfortable and in control
  • How to expand your capacity to experience and receive abundance – right now
  • How to manage your money every month and relax while doing it
  • How to grow your money with ease and enjoyment
  • How to feel fulfilled, secure and in control of your financial future
  • resolving past emotional issues around money, past paradigms and ongoing negative beliefs about money.

Because here's the thing...

Once you take control of your money. You take control of your life.

But don't just take my word for it....

If you want more clarity and financial freedom in your life this is the course you need to invest in.  Before working with Virginia, I felt stuck in some old, confusing patterns around money and I could see clearly that it was holding me back. I had a love/ hate relationship with money and some confusion around how much I actually needed and wanted. The Womens’ Money Project helped me to identify my unconscious patterns around money, understand where they came from and start to heal the old stories and let them go. Most importantly I wrote a new story to grow into. Very happy with the results.

— Annette Austin, Lawyer

Here’s a quick peek at what’s waiting for you inside the Money Project Program

Module 1: Awareness

  • Understand your money story and the current beliefs that are running your money mindset
  • Pluck out the negative story strands and re-write an empowered narrative to create more abundance
  • Discover my “3-Step Circuit Breaker” that will stop your negative thoughts in their track

Value: $1,500

Module 2: Identity

  • Take my unique Money Archetype Assessment and discover your ruling Money Archetype
  • Learn how the core elements of your archetype are affecting your current relationship with money
  • Reveal the money magic that your archetype holds and learn how to use this to upgrade your abundance 

Value: $1,000

Module 3: Illuminate

  • Shine a light on the 3 main syndromes that may be keeping you stuck in a money spiral
  • Release the shame you’ve been carrying around money
  • Learn how to become your own Prince Charming and celebrate yourself instead of feeling like a fraud

Value: $1,000

Module 4: Activate

  • Learn how to flip the switch from a negative to a positive money mindset
  • Identify your core values and activate these to guide you back to power

Value: $1,000

Module 5: Heal

  • Learn how to heal your money and your life with healing rituals
  • Learn how to raise your standards
  • Become your own best resource by building your strengths

Value: $1,000

Module 6: Embody

  • Create your roadmap for future financial success
  • Design your ideal life without guilt and harness the power of intention Become your own best resource by building your strengths
  • Embody your beliefs, your future vision and create your new reality 

Value: $1,000

And remember when I said this is not your typical money mindset program?

That's because The Money Project is more than a set of DIY resources. It's a powerful community and coaching experience that includes:

Bonus #1

The Effortless EFT Queen Plan with Marie Spencer-Rowland VALUE $97 

Bonus #2

The Money Maven Spring Clean for Your Soul VALUE $297

A 15 Day Spring Clean for the Soul Email Challenge to shed your outer layers and reveal new growth. Each day you will receive a daily reflection, a journaling exercise and an exercise to set your intention. This challenge will unburden your soul and set your spirit free.

Bonus #3
The Money Maven Gratitude Practice to Attract VALUE $297
A 30-day science-backed gratitude process that will help you cultivate a positive, problem-solving mindset and power-up your manifestation abilities

The Womens’  Money Project Circle  VALUE $97

Become part of an incredibly powerful community of Money Mavens from around the world, united in the same goal of transforming their money mindset. Never feel isolated or alone again

That’s a Total Value of more than $7,000


But you’ll only pay a fraction of this to join the program today

To make this as accessible as possible to women the world over I’ve created three tiers of investment

Level 1:

The Reset

$800 Pay in Full or 3 payments of $297

  • 6 modules of training
  • Womens' Money Project Circle
  • Email Coaching
  • Coaching. Calls
  • 1:1 Coaching

Level 2:

The Reinvent

$1,297 Pay in Full or 3  payments of $497

  • 6 modules of training
  • Womens' Money Project Circle
  • Email Coaching
  • 1 x Coaching Call per week
  • 1:1 Coaching

Level 3:

The Reboot

$1,997 Pay in Full or 3 payments of $697

  • 6 modules of training
  • Womens' Money Project Circle
  • Email Coaching
  • 1 x Coaching Call per week
  • 1:1 Coaching - 1 per month

Since working through The Money Project Core Processes I increased my salary significantly. In addition, I shifted to a new job with much more freedom and personal accountability and no-one breathing down my neck.

Natasha Galea

I’ve even got your back with a Happiness Guarantee and Cancel Anytime Promise!

I'm so confident that this program will completely blow you away, that I even offer a completely risk-free guarantee. 

Join, try it and apply it. And if you're not utterly obsessed with the value inside, I'll give you a full refund within your first X days.

It's literally a no-brainer.

Get Instant Access to The Money Project Program Today for just $297

The Money Project is one of the best courses I have ever done. I certainly got very clear on my money story, money history and money blocks. I made huge steps forward in rewriting my story and having a strategic plan to move forward. But more than that I found that The Money Project dealt with issues that affect so many areas of my life.Issues like self care, empowerment, self compassion, making sure I put myself first. This course created a total upgrade of my whole life. I could not recommend it highly enough.

Katherine Curic

Is The Money Project Program Right for You?

Look, this program is not for everyone.

So let me help you make your decision a little faster. 

This is for you if

  • You’re ready to become as capable with money as you are with everything else in your life
  • You know you need some support and tools to help you master this relationship once and for all
  • You’re ready to do the work and go beyond the fluff as your financial future matters to you

This is NOT for you if

  • You're looking for a down, and dirty course on manifestation, and you want to bypass the work
  • You don't feel you need support, and you'd rather bury your feelings about money than look them in the eye.
  • Anyone who doesn't want to do "the work" - this is an action-based program that requires your commitment 

If you’ve made it this far down the page. . . 

This is your sign to go for it. 

Because, here's the thing. You wouldn't still be here if that annoying niggle about money wasn't playing on your mind.

Maybe you know that time is running out for you to get on top of things, and you want to retire young and wealthy instead of old and broke!

Perhaps you've tried many things to manifest money before, and you've always felt like something was missing. *hint, this is it!

Or maybe you simply want to be around other women, just like you. Smart women who want to get smart about money.

Whatever the reason, one thing is for sure. 

Money makes the world go round!

Ignoring it and resisting working on it won't make your problems disappear.

Now is your time, don’t let it pass you by.

OK, Virginia, but I have a few questions..

Do you offer a payment plan?

Yes I do. You can choose from various payment plans.

Do I get lifetime access?

Yes, most certainly

Will I get access to Virginia one on one?

Yes. All levels of investment have access to Virginia in the private Facebook group. 

The Reset investment gives you access to one coaching email per week

The Reinvent investment has  one group coaching call per week plus email coaching once a week.

The Reboot investment has unlimited email coaching, plus the weekly group call plus 1:1 coaching once a month.

How is the program delivered?

After successful payment you’ll be sent your course portal login where you can immediately dive into the first Module of The Money Project. The modules are drip fed so that we can avoid overwhelm. All the lessons are delivered online.

You’ll be able to study from the comfort of your home on any Internet-enabled device. I do recommend you use a laptop, desktop or tablet (not a smartphone) to access the course for ease of use.

Private Facebook Group
You’ll also be given access to a student-only private Facebook Group where you can ask questions, be fully supported, make new friends with like-minded women and receive lifetime access to monthly training and micro coaching.

What if I don’t have a gazzilion dollars to manage?

This is not about investing your gazillion dollars. You need a financial planner for that – that’s not me. This is about building your confidence and empowerment with money and going through the steps to write a new money story, free of shame, indecision and fear.

What if I don’t think I have what it takes?

If you follow the steps and comment and ask questions in the private group, seeking support, you will find that you do have what it takes. If you really feel swamped, you can always email me.

At the end of each module there is a worksheet called “Key Learnings” and this will act as a summary of your learnings and your work – and will greatly reduce overwhelm and highlight your process and successes.

What if I get off track and next extra time to complete the program?

You will have lifetime access to this course, the community and all recorded coaching calls – across any and all devices you own. There is no rush and we want you to complete the program at your own pace.

What if I can't make the live calls?

All future live calls are recorded and will be placed in your membership portal so you can listen to them at your convenience.

How much time will it take me to complete the program?

That’s entirely up to you. However it’s important to note this is NOT a get rich quick scheme. It takes time to undo knots and heal your relationship with money and yourself. Most people take 60 days to learn and then IMPLEMENT. Sure. you can breeze through the videos quickly and read all the worksheets…but in order to get results. you must IMPLEMENT what you learned. The completion of worksheets and exercises plus implementation is pivotal.

What if I don't like it, can I get a refund?

This program is for DOERS. However, we offer a seven day, no questions asked, refund.

What's the difference between the levels?

The difference between the levels is about levels of coaching.

Can I just figure this out on my own?

If I’m being perfectly honest…no. Sure you can figure out how to use affirmations and plan for manifestation but THIS COURSE shows you how to move through your money issues, history and blocks with support and community. Working through money is not a one hit wonder.

What are the outcomes? What will I get?


  • A THRIVING, HEALED relationship with money
  • a punchy money mindset
  • more money success
  • more money momentum
  • more money wellbeing without their heart in their mouth
  • MORE importantly, you’ll have a DEEP SENSE of calm that comes from knowing that you’re on the right track

How will I be supported throughout this course?

You’ll get full support from me in our private Facebook group and if you choose The Reinvent Level you also get weekly, live coaching. If you choose The Reboot level you get weekly live coaching plus 1:1 coaching. It is my wish for you to experience the awakening I have experienced and I’m committed to supporting you along the journey.

Give Yourself the Gift of True Wealth!

Remember: The wisest investment you can ever make is in yourself! No matter what day of the year it is, now is absolutely the best possible time to begin your journey towards wealth.

Ready to Get Smart About Money?

Join The Money Project Program Today! 

Level 1:

The Reset

$800 Pay in Full or 3 payments of $297

  • 6 modules of training
  • Womens' Money Project Circle
  • Email Coaching
  • Coaching. Calls
  • 1:1 Coaching
  • Lifetime access

Level 2:

The Reinvent

$1,297 Pay in Full or 3  payments of $497

  • 6 modules of training
  • Womens' Money Project Circle
  • Email Coaching
  • 1 x Coaching Call per week
  • 1:1 Coaching
  • Lifetime access

Level 3:

The Reboot

$1,997 Pay in Full or 3 payments of $697

  • 6 modules of training
  • Womens' Money Project Circle
  • Email Coaching
  • 1 x Coaching Call per week
  • 1:1 Coaching - 1 per month
  • Lifetime access